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Rembrandts in the Attic

- Unlocking the Hidden Value of Patents

Bag om Rembrandts in the Attic

Offers a guide showing CEOs and managers how to unlock the financial and competitive power in their patent portfolios. This book shows how firms such as Intel and Microsoft have used patents to outflank rivals and boost bottom-line revenues and shareholder return. It demonstrates the cross-functional value companies can gain by using patents.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780875848990
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 15. november 1999
  • Størrelse:
  • 156x241x21 mm.
  • Vægt:
  • 516 g.
  • Ukendt - mangler pt..

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Rembrandts in the Attic

Offers a guide showing CEOs and managers how to unlock the financial and competitive power in their patent portfolios. This book shows how firms such as Intel and Microsoft have used patents to outflank rivals and boost bottom-line revenues and shareholder return. It demonstrates the cross-functional value companies can gain by using patents.

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