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Religions as Brands

- New Perspectives on the Marketization of Religion and Spirituality

af Jean-Claude Usunier, Joerg Stolz

indgår i AHRC/ESRC Religion and Society Series serien

Religions as Brands af Jean-Claude Usunier
Bag om Religions as Brands

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781409467557
  • Indbinding:
  • Hardback
  • Sideantal:
  • 276
  • Udgivet:
  • 28. december 2013
  • Størrelse:
  • 164x235x24 mm.
  • Vægt:
  • 668 g.
  • 2-4 uger.
  • 16. april 2025

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Beskrivelse af Religions as Brands

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public.

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