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Relationships and Networks in International Markets

indgår i International Business and Management serien

Relationships and Networks in International Markets
Bag om Relationships and Networks in International Markets

Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780080430638
  • Indbinding:
  • Hardback
  • Sideantal:
  • 480
  • Udgivet:
  • 12. marts 1998
  • Størrelse:
  • 242x166x34 mm.
  • Vægt:
  • 874 g.
  • 8-11 hverdage.
  • 10. december 2024

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Beskrivelse af Relationships and Networks in International Markets

Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.

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