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Relationship of Body Weight and Skepticism towards Advertising

af Sabrina Brauneis

indgår i Forschungsgruppe Konsum Und Verhalten serien

Relationship of Body Weight and Skepticism towards Advertising af Sabrina Brauneis
Bag om Relationship of Body Weight and Skepticism towards Advertising

Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658148607
  • Indbinding:
  • Paperback
  • Sideantal:
  • 197
  • Udgivet:
  • 3. august 2016
  • Udgave:
  • 12016
  • Størrelse:
  • 210x148x12 mm.
  • Vægt:
  • 2903 g.
  • 8-11 hverdage.
  • 9. december 2024
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Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising.

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