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Relationship Marketing

af Martin Christopher
Relationship Marketing af Martin Christopher
Bag om Relationship Marketing

Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750648394
  • Indbinding:
  • Paperback
  • Sideantal:
  • 264
  • Udgivet:
  • 30. oktober 2002
  • Størrelse:
  • 156x234x14 mm.
  • Vægt:
  • 426 g.
  • 8-11 hverdage.
  • 2. december 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Martin Christopher

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Beskrivelse af Relationship Marketing

Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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