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Relationship Marketing in Franchising and Retailing

af Park Thaichon
Relationship Marketing in Franchising and Retailing af Park Thaichon
Bag om Relationship Marketing in Franchising and Retailing

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032427980
  • Indbinding:
  • Hardback
  • Sideantal:
  • 130
  • Udgivet:
  • 31. Marts 2023
  • Størrelse:
  • 178x10x254 mm.
  • Vægt:
  • 467 g.
  • 2-3 uger.
  • 9. Oktober 2024
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This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

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