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Relationship Marketer

- Rethinking Strategic Relationship Marketing

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This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783642032424
  • Indbinding:
  • Hardback
  • Sideantal:
  • 223
  • Udgivet:
  • 9. november 2009
  • Udgave:
  • 22010
  • Størrelse:
  • 235x155x18 mm.
  • Vægt:
  • 506 g.
  • Ukendt - mangler pt..

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Ingen binding og kan opsiges når som helst.

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This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities.

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