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Reassessing the Relationship between Marketing and Public Relations

- New Perspectives from the Philosophy of Science and History of Thought

af Lisa Duhring
Reassessing the Relationship between Marketing and Public Relations af Lisa Duhring
Bag om Reassessing the Relationship between Marketing and Public Relations

Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658180331
  • Indbinding:
  • Paperback
  • Sideantal:
  • 318
  • Udgivet:
  • 4. maj 2017
  • Udgave:
  • 12017
  • Størrelse:
  • 210x148x18 mm.
  • Vægt:
  • 4348 g.
  • 8-11 hverdage.
  • 20. november 2024
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Lisa Duhring reconstructs the relationship between public relations and marketing research on a metatheoretical level. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches.

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