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Real Luxury

- How Luxury Brands Can Create Value for the Long Term

Bag om Real Luxury

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349484232
  • Indbinding:
  • Paperback
  • Sideantal:
  • 228
  • Udgivet:
  • 1. januar 2014
  • Udgave:
  • 12014
  • Størrelse:
  • 140x216x0 mm.
  • Vægt:
  • 310 g.
  • 8-11 hverdage.
  • 3. december 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Real Luxury

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

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