Race to the Bottom

"In this book the author argues that we focus on the use of negative racial appeals by the Republican Party, while ignoring the incentives that exist for some Democratic candidates to use race as much as, if not more than Republican candidates. The conventional wisdom is that a Democratic candidate would never be incentivized to invoke race and activate negative racial predispositions. Yet, according to the author, Democratic politicians regularly invoke negative stereotypes about African Americans. On numerous occasions President Obama, for example, publicly chastised black audiences. And, while it might seem surprising that a Democratic politician would use rhetoric that disparages their most loyal constituency, Obama is just one of many Democratic politicians who have been criticized for invoking negative stereotypes about African Americans for political gain. The author explores when and why politicians of both parties will use negative racial appeals"--