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Quintessence of Marketing

- What You Really Need to Know to Manage Your Marketing Activities

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In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783662524251
  • Indbinding:
  • Paperback
  • Sideantal:
  • 144
  • Udgivet:
  • 17. september 2016
  • Udgave:
  • 12014
  • Størrelse:
  • 235x155x8 mm.
  • Vægt:
  • 2409 g.
  • 2-15 hverdage.
  • 13. december 2024
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In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.

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