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Quantitative Marketing and Marketing Management

- Marketing Models and Methods in Theory and Practice

Quantitative Marketing and Marketing Management
Bag om Quantitative Marketing and Marketing Management

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783834946577
  • Indbinding:
  • Paperback
  • Sideantal:
  • 627
  • Udgivet:
  • 18. juli 2014
  • Udgave:
  • 2012
  • Størrelse:
  • 240x168x32 mm.
  • Vægt:
  • 1057 g.
  • 1-2 uger.
  • 5. marts 2025

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Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions.

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