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Qualitative Research

- Good Decision Making Through Understanding People, Cultures and Markets

af Sheila Keegan

indgår i Market Research in Practice serien

Qualitative Research af Sheila Keegan
Bag om Qualitative Research

Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems, and examines how to define what to expect from the outcomes and how to apply them in a business context.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780749454647
  • Indbinding:
  • Paperback
  • Sideantal:
  • 272
  • Udgivet:
  • 3. oktober 2009
  • Størrelse:
  • 156x235x19 mm.
  • Vægt:
  • 498 g.
  • Ukendt - mangler pt..

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Sheila Keegan

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Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems, and examines how to define what to expect from the outcomes and how to apply them in a business context.

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