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Qualitative Methods in Business Research

Bag om Qualitative Methods in Business Research

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781446273388
  • Indbinding:
  • Hardback
  • Sideantal:
  • 376
  • Udgivet:
  • 30. november 2015
  • Udgave:
  • 2
  • Størrelse:
  • 248x179x25 mm.
  • Vægt:
  • 782 g.
  • 8-11 hverdage.
  • 21. november 2024

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- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Qualitative Methods in Business Research

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

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