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Qualitative Methods in Business Research

Bag om Qualitative Methods in Business Research

Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781446273388
  • Indbinding:
  • Hardback
  • Sideantal:
  • 376
  • Udgivet:
  • 30. november 2015
  • Udgave:
  • 2
  • Størrelse:
  • 248x179x25 mm.
  • Vægt:
  • 782 g.
  • 8-11 hverdage.
  • 13. december 2024
Forlænget returret til d. 31. januar 2025

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- Adgang til 70.000+ titler
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Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

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