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Qualitative Marketing Research

- Understanding How Behavioral Complexities Drive Marketing Strategies

Bag om Qualitative Marketing Research

Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781949991017
  • Indbinding:
  • Paperback
  • Sideantal:
  • 196
  • Udgivet:
  • 30. januar 2019
  • 8-11 hverdage.
  • 16. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Qualitative Marketing Research

Discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. The book presents new insights on conducting and applying qualitative market research and emphasizes the application of qualitative research in consumer-centric companies.

Brugerbedømmelser af Qualitative Marketing Research



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