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Qualitative Marketing Research

- A Cultural Approach

Bag om Qualitative Marketing Research

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781412903813
  • Indbinding:
  • Paperback
  • Sideantal:
  • 240
  • Udgivet:
  • 18. maj 2006
  • Størrelse:
  • 172x242x15 mm.
  • Vægt:
  • 414 g.
Leveringstid: 2-4 uger
Forventet levering: 29. november 2024

Beskrivelse af Qualitative Marketing Research

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

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