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Qualitative Marketing Research

- A Cultural Approach

af Johanna Moisander

indgår i Introducing Qualitative Methods Series serien

Qualitative Marketing Research af Johanna Moisander
Bag om Qualitative Marketing Research

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781412903813
  • Indbinding:
  • Paperback
  • Sideantal:
  • 240
  • Udgivet:
  • 18. maj 2006
  • Størrelse:
  • 172x242x15 mm.
  • Vægt:
  • 414 g.
  • 8-11 hverdage.
  • 17. januar 2025

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Qualitative Marketing Research

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

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