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Putting On Appearances – Gender and Advertising

- Gender and Advertising

af Diane Barthel

indgår i Women In The Political Economy serien

Putting On Appearances – Gender and Advertising af Diane Barthel
Bag om Putting On Appearances – Gender and Advertising

Reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, this book demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780877226611
  • Indbinding:
  • Paperback
  • Sideantal:
  • 232
  • Udgivet:
  • 14. august 1989
  • Størrelse:
  • 143x210x18 mm.
  • Vægt:
  • 306 g.
  • Ukendt - mangler pt..

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Beskrivelse af Putting On Appearances – Gender and Advertising

Reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, this book demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer.

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