Public Sector Marketing Communications Volume I
- Indbinding:
- Paperback
- Sideantal:
- 268
- Udgivet:
- 7. oktober 2023
- Udgave:
- 23001
- Størrelse:
- 148x15x210 mm.
- Vægt:
- 351 g.
- 8-11 hverdage.
- 20. november 2024
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Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Public Sector Marketing Communications Volume I
African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book ¿ the first of a two-volume edited work ¿ focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africäs public sector as it strives to become an effective partner with the public it serves.
Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africäs public sector.
Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africäs public sector.
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Bogen Public Sector Marketing Communications Volume I findes i følgende kategorier:
- Business og læring > Marketing
- Historie og samfund > Politik
- Samfund og samfundsvidenskab > Politik og regering > Offentlig administration
- Økonomi, finans, erhvervsliv og ledelse > Erhvervsliv, virksomheder og ledelse > Internationale virksomheder
- Økonomi, finans, erhvervsliv og ledelse > Erhvervsliv, virksomheder og ledelse > Salg og marketing
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