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Public Relations Metrics

- Research and Evaluation

indgår i Routledge Communication Series serien

Public Relations Metrics
Bag om Public Relations Metrics

Responding to the need in academia and the public relations profession, this volume presents the state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805862720
  • Indbinding:
  • Hardback
  • Sideantal:
  • 348
  • Udgivet:
  • 28. maj 2008
  • Størrelse:
  • 152x229x23 mm.
  • Vægt:
  • 589 g.
  • 8-11 hverdage.
  • 7. marts 2025

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- Adgang til 70.000+ titler
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Beskrivelse af Public Relations Metrics

Responding to the need in academia and the public relations profession, this volume presents the state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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