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Public Relations in China

- Building and Defending your Brand in the PRC

af D. Wolf
Bag om Public Relations in China

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137483799
  • Indbinding:
  • Paperback
  • Sideantal:
  • 226
  • Udgivet:
  • 17. september 2015
  • Udgave:
  • 12015
  • Størrelse:
  • 198x243x16 mm.
  • Vægt:
  • 264 g.
  • 8-11 hverdage.
  • 28. november 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Public Relations in China

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

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