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Public Relations in China

- Building and Defending your Brand in the PRC

af D. Wolf

indgår i Palgrave Pocket Consultants serien

Public Relations in China af D. Wolf
Bag om Public Relations in China

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137483799
  • Indbinding:
  • Paperback
  • Sideantal:
  • 226
  • Udgivet:
  • 17. September 2015
  • Udgave:
  • 12015
  • Størrelse:
  • 198x243x16 mm.
  • Vægt:
  • 264 g.
  • 2-3 uger.
  • 9. Oktober 2024

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Beskrivelse af Public Relations in China

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

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