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Public Relations for Management Success

af Frank Jefkins

indgår i Routledge Library Editions: Management serien

Public Relations for Management Success af Frank Jefkins
Bag om Public Relations for Management Success

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138571624
  • Indbinding:
  • Hardback
  • Sideantal:
  • 148
  • Udgivet:
  • 10. april 2018
  • Størrelse:
  • 227x147x15 mm.
  • Vægt:
  • 296 g.
  • 8-11 hverdage.
  • 7. december 2024
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Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

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