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Public Relations as Public Diplomacy

- The Royal Bank of Canada's Monthly Letter, 1943-2003

af Sandra L. Braun

indgår i Routledge Insights in Public Relations Research serien

Public Relations as Public Diplomacy af Sandra L. Braun
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This is a study of the Royal Bank of Canadäs Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032175249
  • Indbinding:
  • Paperback
  • Sideantal:
  • 80
  • Udgivet:
  • 30. september 2021
  • Størrelse:
  • 138x216x0 mm.
  • Vægt:
  • 150 g.
  • 2-3 uger.
  • 2. december 2024
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This is a study of the Royal Bank of Canadäs Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

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