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Public Media Management for the Twenty-First Century

- Creativity, Innovation, and Interaction

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This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415843256
  • Indbinding:
  • Hardback
  • Sideantal:
  • 302
  • Udgivet:
  • 26. september 2013
  • Størrelse:
  • 162x229x23 mm.
  • Vægt:
  • 608 g.
  • 8-11 hverdage.
  • 20. november 2024

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This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices.

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