De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Krop og sind
  4. Mental velvære
  5. Psychology of the Consumer and Its Development

Psychology of the Consumer and Its Development

- An Introduction

af Robert C. Webb

indgår i The Springer Series in Adult Development and Aging serien

Psychology of the Consumer and Its Development af Robert C. Webb
Bag om Psychology of the Consumer and Its Development

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781461371588
  • Indbinding:
  • Paperback
  • Sideantal:
  • 362
  • Udgivet:
  • 23. oktober 2012
  • Udgave:
  • 11999
  • Størrelse:
  • 155x235x20 mm.
  • Vægt:
  • 581 g.
  • 8-11 hverdage.
  • 28. november 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Robert C. Webb

Vis alle bøger af Robert C. Webb

Beskrivelse af Psychology of the Consumer and Its Development

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

Brugerbedømmelser af Psychology of the Consumer and Its Development



Andre købte også..
Find lignende bøger
Bogen Psychology of the Consumer and Its Development findes i følgende kategorier: