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Psychology of the Consumer and Its Development

- An Introduction

af Robert C. Webb

indgår i The Springer Series in Adult Development and Aging serien

Psychology of the Consumer and Its Development af Robert C. Webb
Bag om Psychology of the Consumer and Its Development

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780306460739
  • Indbinding:
  • Hardback
  • Sideantal:
  • 362
  • Udgivet:
  • 30. juni 1999
  • Udgave:
  • 1999
  • Størrelse:
  • 155x235x32 mm.
  • Vægt:
  • 764 g.
  • 8-11 hverdage.
  • 28. november 2024

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- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

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