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  5. Providing a New Perspective on Understanding and Measuring of Customer Inspiration

Providing a New Perspective on Understanding and Measuring of Customer Inspiration

af Lisa Stoll

indgår i Gabler Theses serien

Providing a New Perspective on Understanding and Measuring of Customer Inspiration af Lisa Stoll
Bag om Providing a New Perspective on Understanding and Measuring of Customer Inspiration

The exploration of inspiration from a scientific perspective is not easy. Marketing scholars have also become interested in the topic and started to uncover customers' inspiration in the marketing domain. First, customer inspiration is defined and conceptualized within the marketing domain.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658358938
  • Indbinding:
  • Paperback
  • Sideantal:
  • 140
  • Udgivet:
  • 12. november 2021
  • Udgave:
  • 12022
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 214 g.
  • 8-11 hverdage.
  • 3. december 2024
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The exploration of inspiration from a scientific perspective is not easy. Marketing scholars have also become interested in the topic and started to uncover customers' inspiration in the marketing domain. First, customer inspiration is defined and conceptualized within the marketing domain.

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