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Promotional Cultures

- The Rise and Spread of Advertising, Public Relations, Marketing and Branding

af Aeron (Goldsmith's Davis
Promotional Cultures af Aeron (Goldsmith's Davis
Bag om Promotional Cultures

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780745639833
  • Indbinding:
  • Paperback
  • Sideantal:
  • 216
  • Udgivet:
  • 31. Maj 2013
  • Størrelse:
  • 152x229x20 mm.
  • Vægt:
  • 374 g.
  • 2-3 uger.
  • 10. Oktober 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Promotional Cultures

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

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