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Progress in Tourism Marketing

Bag om Progress in Tourism Marketing

Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780080450407
  • Indbinding:
  • Hardback
  • Sideantal:
  • 328
  • Udgivet:
  • 30. marts 2006
  • Størrelse:
  • 166x245x25 mm.
  • Vægt:
  • 756 g.
  • 8-11 hverdage.
  • 17. januar 2025

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Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.

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