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Progress in Tourism Marketing

indgår i Routledge Advances in Tourism serien

Progress in Tourism Marketing
Bag om Progress in Tourism Marketing

Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780080450407
  • Indbinding:
  • Hardback
  • Sideantal:
  • 328
  • Udgivet:
  • 30. marts 2006
  • Størrelse:
  • 166x245x25 mm.
  • Vægt:
  • 756 g.
  • 8-11 hverdage.
  • 6. december 2024

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Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.

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