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Progress in Communication Sciences

- Volume 13

Bag om Progress in Communication Sciences

This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781567502770
  • Indbinding:
  • Hardback
  • Sideantal:
  • 266
  • Udgivet:
  • 29. september 1997
  • Størrelse:
  • 234x156x17 mm.
  • 2-3 uger.
  • 6. december 2024
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This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.

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