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Product Placement in Hollywood Films

- A History

af Kerry Segrave
Product Placement in Hollywood Films af Kerry Segrave
Bag om Product Placement in Hollywood Films

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about smoking and drinking in , and ""product displacement"".

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780786419043
  • Indbinding:
  • Paperback
  • Sideantal:
  • 250
  • Udgivet:
  • 27. juli 2004
  • Størrelse:
  • 230x155x17 mm.
  • Vægt:
  • 348 g.
  • 8-11 hverdage.
  • 5. februar 2025

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- Adgang til 70.000+ titler
- Ingen binding

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Ingen binding og kan opsiges når som helst.

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Beskrivelse af Product Placement in Hollywood Films

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present. This work addresses such topics as television's conditioning of filmgoers to accept commercials, companies' donation of props, the debate about smoking and drinking in , and ""product displacement"".

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