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Product Innovation through Knowledge Management and Social Media Strategies

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Product Innovation through Knowledge Management and Social Media Strategies
Bag om Product Innovation through Knowledge Management and Social Media Strategies

This is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organisations. This title highlights pertinent theories and techniques for improving communication and ensuring successful product development.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466696075
  • Indbinding:
  • Hardback
  • Sideantal:
  • 421
  • Udgivet:
  • 24. november 2015
  • 2-4 uger.
  • 15. maj 2025

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This is an authoritative reference source for the latest scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organisations. This title highlights pertinent theories and techniques for improving communication and ensuring successful product development.

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