Traditional, project-centric companies are slow to adjust and respond to customer needs. True innovation comes from product-led organisations that are free to evolve and quick to adapt.
Discover the story of one (fictional) company that embraces the challenge, from defining their transformation roadmap to full implementation of a product-first strategy. This book demonstrates the successful pivot from project-centric to product-led business - and the quantum leap towards accelerating value delivery.
Learn how to:
Design a complete blueprint to attract, educate and inspire customers in a global market
Put a functional data strategy in place to gain valuable customer insight
Devise a coherent digital product strategy
Implement an agile way of working to adapt to changing market conditions
Optimise your organisational structure for product development
Product First
- Indbinding:
- Paperback
- Sideantal:
- 248
- Udgivet:
- 9. maj 2023
- Størrelse:
- 140x14x216 mm.
- Vægt:
- 317 g.
- 8-11 hverdage.
- 6. marts 2025
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Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
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