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Private Label Strategy

- How to Meet the Store Brand Challenge

af Nirmalya Kumar
Private Label Strategy af Nirmalya Kumar
Bag om Private Label Strategy

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781422101674
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 13. februar 2007
  • Størrelse:
  • 166x240x26 mm.
  • Vægt:
  • 612 g.
  • Ukendt - mangler pt..

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. This book describes the strategies for private labels that retailers are using.

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