De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

Principles of Marketing, An Asian Perspective

Bag om Principles of Marketing, An Asian Perspective

For principles of marketingcourses that require a comprehensive text.Learn how to create value throughcustomer connections and engagementThe global marketplace has undergoneexplosive changes that have fundamentally transformed how we communicate, shareinformation, access entertainment, and make transactions. Together, thesedevelopments have created a host of new opportunities for marketers seeking to engagecustomers and to create and capture customer value.The fifthedition of Principles of Marketing: An Asian Perspective continuesto build on its signature customer engagement framework to provide acomprehensive and authoritative introduction to the Asian marketing landscape.With updated coverage in every chapter, this edition examines the latest trendsin both traditional marketing as well as online, mobile, social media, andother digital marketing technologies. Balancing Asian and international brandsacross Asian and international contexts, the book is replete with vignettes,in-text examples, and cases that illustrate brand strategies and contemporarymarketing issues.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781292721590
  • Indbinding:
  • Paperback
  • Sideantal:
  • 744
  • Udgivet:
  • 31. juli 2023
  • Udgave:
  • 5
  • Vægt:
  • 1581 g.
  • Kan forudbestilles.
Forlænget returret til d. 31. januar 2025
  •  

    Kan formentlig ikke leveres inden jul

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Principles of Marketing, An Asian Perspective

For principles of marketingcourses that require a comprehensive text.Learn how to create value throughcustomer connections and engagementThe global marketplace has undergoneexplosive changes that have fundamentally transformed how we communicate, shareinformation, access entertainment, and make transactions. Together, thesedevelopments have created a host of new opportunities for marketers seeking to engagecustomers and to create and capture customer value.The fifthedition of Principles of Marketing: An Asian Perspective continuesto build on its signature customer engagement framework to provide acomprehensive and authoritative introduction to the Asian marketing landscape.With updated coverage in every chapter, this edition examines the latest trendsin both traditional marketing as well as online, mobile, social media, andother digital marketing technologies. Balancing Asian and international brandsacross Asian and international contexts, the book is replete with vignettes,in-text examples, and cases that illustrate brand strategies and contemporarymarketing issues.

Brugerbedømmelser af Principles of Marketing, An Asian Perspective



Find lignende bøger
Bogen Principles of Marketing, An Asian Perspective findes i følgende kategorier: