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Pricing for Profitability

- Activity-Based Pricing for Competitive Advantage

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Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471415350
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 21. november 2001
  • Størrelse:
  • 161x231x22 mm.
  • Vægt:
  • 576 g.
Leveringstid: 8-11 hverdage
Forventet levering: 21. november 2024

Beskrivelse af Pricing for Profitability

Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale and a profit.

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