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Practical Web Analytics for User Experience

- How Analytics Can Help You Understand Your Users

af Michael (is the user experience team lead at Pure Visibility Beasley
Practical Web Analytics for User Experience af Michael (is the user experience team lead at Pure Visibility Beasley
Bag om Practical Web Analytics for User Experience

Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780124046191
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 14. august 2013
  • Størrelse:
  • 192x234x12 mm.
  • Vægt:
  • 510 g.
  • Ukendt - mangler pt..

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Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website.

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