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Power of Communicating the Family Firm Status

- The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness

af Margarete Rosina

indgår i Familienunternehmen und KMU serien

Power of Communicating the Family Firm Status af Margarete Rosina
Bag om Power of Communicating the Family Firm Status

Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658196981
  • Indbinding:
  • Paperback
  • Sideantal:
  • 188
  • Udgivet:
  • 5. oktober 2017
  • Udgave:
  • 12018
  • Vægt:
  • 2753 g.
Leveringstid: 8-11 hverdage
Forventet levering: 20. november 2024

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Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers.

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