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Positioning for Professionals

- How Professional Knowledge Firms Can Differentiate Their Way to Success

af Tim Williams

indgår i Wiley Professional Advisory Services serien

Positioning for Professionals af Tim Williams
Bag om Positioning for Professionals

It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470587157
  • Indbinding:
  • Hardback
  • Sideantal:
  • 208
  • Udgivet:
  • 17. september 2010
  • Størrelse:
  • 237x162x21 mm.
  • Vægt:
  • 394 g.
  • 8-11 hverdage.
  • 26. november 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Positioning for Professionals

It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.

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