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Pop-Up Retail

- The Evolution, Application and Future of Ephemeral Stores

af Ghalia Boustani
Pop-Up Retail af Ghalia Boustani
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This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367628529
  • Indbinding:
  • Hardback
  • Sideantal:
  • 134
  • Udgivet:
  • 14. maj 2021
  • Størrelse:
  • 222x145x16 mm.
  • Vægt:
  • 302 g.
  • 2-3 uger.
  • 26. november 2024
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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
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Ingen binding og kan opsiges når som helst.

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This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.

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