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Pop Brands

- Branding, Popular Music, and Young People

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Addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. This book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries.

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  • Sprog:
  • Ukendt
  • ISBN:
  • 9781433105654
  • Indbinding:
  • Paperback
  • Sideantal:
  • 202
  • Udgivet:
  • 16. april 2010
  • Udgave:
  • Størrelse:
  • 151x227x16 mm.
  • Vægt:
  • 326 g.
  • 2-3 uger.
  • 16. december 2024
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Forlænget returret til d. 31. januar 2025

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Addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. This book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries.

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