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Politics, Propaganda, and Public Health

- A Case Study in Health Communication and Public Trust

Bag om Politics, Propaganda, and Public Health

This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781498553018
  • Indbinding:
  • Paperback
  • Sideantal:
  • 186
  • Udgivet:
  • 15. december 2020
  • Størrelse:
  • 228x152x14 mm.
  • Vægt:
  • 274 g.
  • 2-3 uger.
  • 6. december 2024

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Beskrivelse af Politics, Propaganda, and Public Health

This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

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