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Politics, Propaganda, and Public Health

- A Case Study in Health Communication and Public Trust

af Laura Crosswell

indgår i Lexington Studies in Health Communication serien

Politics, Propaganda, and Public Health af Laura Crosswell
Bag om Politics, Propaganda, and Public Health

This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781498552998
  • Indbinding:
  • Hardback
  • Sideantal:
  • 186
  • Udgivet:
  • 18. marts 2018
  • Størrelse:
  • 237x162x17 mm.
  • Vægt:
  • 442 g.
  • 8-11 hverdage.
  • 2. december 2024

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This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

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