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Political Marketing in the 2016 U.S. Presidential Election

Bag om Political Marketing in the 2016 U.S. Presidential Election

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319593449
  • Indbinding:
  • Hardback
  • Sideantal:
  • 122
  • Udgivet:
  • 11. august 2017
  • Udgave:
  • 12018
  • Vægt:
  • 2838 g.
  • 8-11 hverdage.
  • 9. december 2024
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This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

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