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Political Marketing and the 2015 UK General Election

indgår i Palgrave Studies in Political Marketing and Management serien

Political Marketing and the 2015 UK General Election
Bag om Political Marketing and the 2015 UK General Election

Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137584397
  • Indbinding:
  • Hardback
  • Sideantal:
  • 151
  • Udgivet:
  • 23. maj 2016
  • Udgave:
  • 12016
  • Størrelse:
  • 220x159x16 mm.
  • Vægt:
  • 342 g.
  • 8-11 hverdage.
  • 13. december 2024
Forlænget returret til d. 31. januar 2025

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Beskrivelse af Political Marketing and the 2015 UK General Election

Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).

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