Political Marketing and the 2015 UK General Election
- Indbinding:
- Hardback
- Sideantal:
- 151
- Udgivet:
- 23. Maj 2016
- Udgave:
- 12016
- Størrelse:
- 220x159x16 mm.
- Vægt:
- 342 g.
Leveringstid:
8-11 hverdage
Forventet levering: 5. Oktober 2024
Beskrivelse af Political Marketing and the 2015 UK General Election
Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats).
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