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Political Marketing and Management in the 2017 New Zealand Election

indgår i Palgrave Studies in Political Marketing and Management serien

Political Marketing and Management in the 2017 New Zealand Election
Bag om Political Marketing and Management in the 2017 New Zealand Election

This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319942971
  • Indbinding:
  • Hardback
  • Sideantal:
  • 158
  • Udgivet:
  • 31. Juli 2018
  • Udgave:
  • 12018
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 454 g.
Leveringstid: 8-11 hverdage
Forventet levering: 5. Oktober 2024

Beskrivelse af Political Marketing and Management in the 2017 New Zealand Election

This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.

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