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Political Branding Strategies

- Campaigning and Governing in Australian Politics

af Lorann Downer

indgår i Palgrave Studies in Political Marketing and Management serien

Political Branding Strategies af Lorann Downer
Bag om Political Branding Strategies

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137580283
  • Indbinding:
  • Hardback
  • Sideantal:
  • 146
  • Udgivet:
  • 3. december 2015
  • Udgave:
  • 12015
  • Størrelse:
  • 147x225x21 mm.
  • Vægt:
  • 344 g.
  • 8-11 hverdage.
  • 9. december 2024

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Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

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