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Policy and Marketing Strategies for Digital Media

indgår i Routledge Studies in New Media and Cyberculture serien

Policy and Marketing Strategies for Digital Media
Bag om Policy and Marketing Strategies for Digital Media

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital mediaΓÇÖs innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415747714
  • Indbinding:
  • Hardback
  • Sideantal:
  • 326
  • Udgivet:
  • 28. april 2014
  • Størrelse:
  • 153x235x22 mm.
  • Vægt:
  • 594 g.
  • 2-3 uger.
  • 9. december 2024
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Beskrivelse af Policy and Marketing Strategies for Digital Media

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital mediaΓÇÖs innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

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