De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Økonomi og finans
  5. Policy and Marketing Strategies for Digital Media

Policy and Marketing Strategies for Digital Media

indgår i Routledge Studies in New Media and Cyberculture serien

Policy and Marketing Strategies for Digital Media
Bag om Policy and Marketing Strategies for Digital Media

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital mediaΓÇÖs innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415747714
  • Indbinding:
  • Hardback
  • Sideantal:
  • 326
  • Udgivet:
  • 28. april 2014
  • Størrelse:
  • 153x235x22 mm.
  • Vægt:
  • 594 g.
  • 8-11 hverdage.
  • 16. januar 2025
På lager
Forlænget returret til d. 31. januar 2025
  •  

    Kan ikke leveres inden jul.
    Køb nu og print et gavebevis

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Policy and Marketing Strategies for Digital Media

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital mediaΓÇÖs innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Brugerbedømmelser af Policy and Marketing Strategies for Digital Media



Andre købte også..
Find lignende bøger
Bogen Policy and Marketing Strategies for Digital Media findes i følgende kategorier: