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Playing to Win

- Sports, Video Games, and the Culture of Play

Bag om Playing to Win

In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. This book explores the points of convergence at which gaming and sports culture merge.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780253014993
  • Indbinding:
  • Hardback
  • Sideantal:
  • 252
  • Udgivet:
  • 12. januar 2015
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 513 g.
  • 8-11 hverdage.
  • 6. december 2024
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Beskrivelse af Playing to Win

In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. This book explores the points of convergence at which gaming and sports culture merge.

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