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Planning the Corporate Reputation (RLE Marketing)

af Vic Markham

indgår i Routledge Library Editions: Marketing serien

Planning the Corporate Reputation (RLE Marketing) af Vic Markham
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This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138994973
  • Indbinding:
  • Paperback
  • Sideantal:
  • 200
  • Udgivet:
  • 17. december 2015
  • Størrelse:
  • 156x234x11 mm.
  • Vægt:
  • 453 g.
  • 8-11 hverdage.
  • 27. november 2024

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- Adgang til 70.000+ titler
- Ingen binding

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This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.

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