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Planning Advertisements (RLE Advertising)

af Gilbert Russell

indgår i Routledge Library Editions: Advertising serien

Planning Advertisements (RLE Advertising) af Gilbert Russell
Bag om Planning Advertisements (RLE Advertising)

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner¿advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138994959
  • Indbinding:
  • Paperback
  • Sideantal:
  • 208
  • Udgivet:
  • 26. november 2015
  • Størrelse:
  • 156x234x11 mm.
  • Vægt:
  • 453 g.
  • 2-3 uger.
  • 10. december 2024

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- Ingen binding

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The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner¿advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

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